How To Get More Website Visitors With Videos

 Creative marketing with funny videos or how-to videos is a simple and effective way to help your website stand out and drive more traffic.

Many webmasters use paid advertising and SEO to drive traffic to their websites. After a website is optimized for the search engines, you can easily use some creative marketing techniques to help drive website traffic to your site.

Many high-traffic entertainment and humor websites (like Cheezburger) use funny videos that website visitors can view for free. In fact, many of these viral video clips that are sent around the world via e-mail originated from these websites.

The downside to starting a funny videos site is the initial cost to build it and ongoing update costs, coupled with the bandwidth these websites consume, which can cost between $100-$1000/month just for hosting on a dedicated server.

This is because these funny video websites have hundreds or even thousands of downloadable videos available, and every time one is viewed there is a sizable amount of bandwidth consumed.

So how do you take a page out of the book of these funny video platforms and apply it to your own website? In fact, you can incorporate this creative marketing technique into your own eCommerce website.

Think about it this way. Most eCommerce websites have one primary function: To sell a product. The key to success with an eCommerce website is to rank high in the search engines and be found by someone looking for a product.

Often when a customer visits an eCommerce site, they see the same basic format — a nice-looking home page with an overview of the company and product line, and some pictures of featured products. Then the customer can search for products by keyword or click on links to other product pages as well.

But to get the customer to come back to your website and buy more products, you must have something that sets you apart from your competition. So how can you do this?

There are two effective methods to achieve this. In a nutshell, adding video media will bring a whole new dimension to your website to help drive website traffic and visitors.

Use funny videos to make shopping fun

In the case of an entertainment website, funny videos are the catalyst that drives repeat traffic to the website. In the case of an eCommerce website, you can add videos to your pages that blend with the theme of a specific product.

For example, if you sell fishing gear, you can add a funny video of a reporter in Mexico who was floating down the river, only to be repeatedly pummeled by hundreds of fish that were jumping at his spotlight into the boat.

That should get a laugh from your customer, and give them something to feel good about while they’re looking at your product inventory.

It’s kind of like a bakery. When you walk into a bakery, you’re almost always enticed to buy something. It makes you feel good. Well on the internet, you, unfortunately, don’t have the option of smelling what you see.

But adding funny media can arouse other senses in a customer and make their shopping experience more enjoyable.

Use how-to videos for products

Another great way to help market your product is by creating ‘how to’ videos for your products. For example, if you sell products for sailboats, you can make a series of short ‘knot-tying’ videos, and feature a different type of video on each product page.

You can easily do this with your phone or a digital camera that records video clips. Here is how you can accomplish this:

1. First, set up an area where your camera is on a tripod or table.

2. Next, make sure you have a good backdrop for the video clips. You want to use an area that makes the action in the video stand out.

3. Then record the video. In the case of knot-tying, you can write a script beforehand and narrate the video as you’re tying each knot for the camera.

4. Then download your video clip to your computer. You can also modify the size of your video with any video editing shareware tool.

5. Then upload the video clip to your website and link to it with a descriptive title. That is it.

One way to make this more effective is to add one knot-tying clip to each product page. This will not only make the customer want to visit each page but keep them interested in your website.

If you don’t have the time to make videos for all your products, you can easily outsource this process to a freelancer.

How to leverage your video content

Another important point to consider is how to present the training clips in the most effective way.

To do this, place them in a prominent area on each page where they are easily visible and add several lines of text under the video link with a description of the video and keywords that someone might be searching for.

For example, you can tag the video link as an ‘Instructional Video On How To Tie An Angler’s Knot’. Make sure you add sharing buttons to all your videos so your website visitors can easily share them with their friends and social media followers.

Lastly, you can create a separate webpage with a ‘video directory’ of all your videos. You want to also have search-engine-friendly keywords on this page as well.

Then add a link to your video directory page in your website footer, especially your home page, so all your website content gets indexed in search engines. These tips will help your website stand out from the competition.

Just by adding a few funny videos or some informative training videos that you can easily create from your home or office, you can give your website a creative marketing edge that goes beyond optimization and builds engagement and traffic.