Don’t Choose A Business Name Until You Read These Tips

Have you chosen your business name yet? Well, don’t get too attached!

While you may have picked something that you like the sound of, that accurately describes the nature of your business and that other people have given their vote of confidence: that doesn’t necessarily mean it will tick all the necessary boxes that make it a good choice of name.

Choosing a business name is not a decision to be taken lightly. Here are 4 tips and considerations to bear in mind when choosing your business name:

1. Search Engine Optimization (SEO)

SEO is ‘search engine optimization’. This means getting your website to the very top of the search engine results and is one of the main ways that many companies promote their websites.

While Apple was a great choice for a brand name many decades ago, it wouldn’t work today simply because it would be too hard to rank for. There are too many websites about apples!

2. Alphabetical Ordering

What is good about Apple though, is that it is an ‘A’ word. This means that in an alphabetical list it will be right at the top (beneath 123-reg though!).

While this shouldn’t have too much of an impact on your choice, it is an important consideration as it can help you get a little more visibility!

3. Domain Names

Your company name is very likely to be your domain name. That means it’s a good idea to do a search first to make sure that the domain is free.

At the same time, you also need to consider how well the word would work as a domain. Is it memorable? Does it flow off the tongue when followed by a ‘.com’?

In my Free Personal Branding Email Course, you’ll get tips on the best way to choose your domain name to create a unique and unforgettable personal brand.

4. Uniqueness

Of course, your name also needs to be unique. Make sure that no one else is using the name and search the database of trademarks to ensure you aren’t going to get into legal trouble for choosing it!

If you're a new entrepreneur creating your first business, here are some more tips to start a company so you can create a business that succeeds.

Go from Unknown to Well-Known with my 21-week email course, 21 Weeks To A World-Class Personal Branding Platform. This course will give you a step-by-step roadmap to take you from no digital footprint at all to a well-established online presence.

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