Have you chosen your business name yet? Well,
don’t get too attached!
While you may have picked something that you like
the sound of, that accurately describes the nature of your business and that
other people have given their vote of confidence: that doesn’t necessarily mean
it will tick all the necessary boxes that make it a good choice of name.
Choosing a business name is not a decision to be
taken lightly. Here are 4 tips and considerations to bear in mind when choosing
your business name:
1. Search Engine Optimization (SEO)
SEO is ‘search engine optimization’. This means
getting your website to the very top of the search engine results and is one of
the main ways that many companies promote their websites.
While Apple was a great choice for a brand name
many decades ago, it wouldn’t work today simply because it would be too hard to
rank for. There are too many websites
about apples!
2. Alphabetical Ordering
What is good
about Apple though, is that it is an ‘A’ word. This means that in an
alphabetical list it will be right at the top (beneath 123-reg though!).
While this shouldn’t have too much of an impact
on your choice, it is an important consideration as it can help you get a
little more visibility!
3. Domain Names
Your company name is very likely to be your
domain name. That means it’s a good idea to do a search first to make sure that
the domain is free.
At the same time, you also need to consider how
well the word would work as a domain. Is it memorable? Does it flow off the
tongue when followed by a ‘.com’?
In my Free Personal Branding Email Course, you’ll get tips on the best way to choose your
domain name to create a unique and unforgettable personal brand.
4. Uniqueness
Of course, your name also needs to be unique.
Make sure that no one else is using the name and search the database of
trademarks to ensure you aren’t going to get into legal trouble for choosing
it!
If you're a new entrepreneur creating your first business,
here are some more tips to start
a company so you can create a business that succeeds.
Go from
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