When you’ve spent a lot of time building a
brand for yourself, it’s very important to make sure you also put the time
in to ensure that brand has a good reputation in the eyes of the public.
In fact, this is one of the biggest problems with
any kind of brand: while it can ideally be seen as a mark of quality by your
customers, a few missteps can actually end up having the complete opposite
effect.
If you develop a reputation for yourself as
having poor customer service, or of releasing poor quality products, then
eventually your brand will be off putting
to your customers and will drive people away from using your business.
For these reasons, it’s a very good idea to
employ a reputation management company to ensure that doesn’t happen.
Or you can work on improving your own reputation
online with the help of this Free Personal
Branding Email Course.
Let’s take a look at how that works.
SEO
A lot of reputation management comes down to SEO
– or Search Engine Optimization. In this day and age, the fastest way to learn
about a person or brand is to search for their name on Google.
The impression you then form is of course going
to be based on whatever site comes up.
In an ideal situation, you want to ensure that
your main business site is the first thing that comes up in the search results
(or on the ‘SERPs’ – Search Engine Results Pages).
However, the second-best scenario is that a
positive review or a business listing for you comes up. What you don’t want is for a bad review to be the
first thing people see.
You’ll also spend some time managing reviews and
trying to ensure that the overall picture for your business is a popular one.
One way you can do this is by encouraging happy
customers to leave reviews (a lot won’t otherwise). Another strategy is to
respond to reviews and to try and put unhappy customers at ease.
Blogs
By far the best way to manage your own reputation
online is to publish your own self-hosted WordPress
blog on your own domain. This will ensure that your blog shows at the
top of Google when someone searches for your name.
My #1 personal branding tip is to create a
personal branding website as the hub of your personal branding platform. But a
website that doesn’t get traffic and build your business is just a glorified
business card.
You need a step-by-step road map to take you from
no digital footprint at all to a well-established online presence.
This includes building an authoritative social
media presence that gives potential clients and business partners a good
impression of your skills and expertise.
Go from
unknown to well-known with my Free 21-Week
Personal Branding Email Course. Download a free personal branding
worksheet and learn my 21-week step-by-step game plan to build a world-class
personal branding platform.