LinkedIn has become one of the most powerful
places for professionals in any field to find new clients. One of the best ways
a writer can use their existing LinkedIn network is to find writing gigs.
But before you set out to do that, ensure that
you’ve created a LinkedIn profile that will attract the right clients.
Here are 5 ways to use LinkedIn to attract more clients.
1. Ask Your Current Contacts for Introductions
Most writers have no problem asking their
friends in real life for contacts or introductions for their business but
forget about asking their online connections for the same introductions.
But the very nature of LinkedIn makes it easy
to get introduced to the right people.
To take advantage of the potential leads you
can gain from your current contacts, send them a message explaining your
business and ask if they know of anyone that would be interested in what you
are selling.
2. Search For People and Gain Introductions
Conduct an advanced search to find people on
the site that you would like to be introduced to, and then figure out if there
is anyone in your current network that can introduce you to them.
For this strategy to work, you must have a
clear idea of who your target audience is and the right keywords to search for
the right people.
3. Publish A Blog On LinkedIn
LinkedIn allows you to publish, and republish
content as "Long-Form-Posts."
While this strategy might not provide you with
the largest audience, it does have the power to give you a very targeted
audience of prospects and influencers in your industry.
In fact, ever since I started publishing
articles more often on my LinkedIn profile, I’ve noticed an uptick in people
who engage with, like and comment on my posts.
Not only will your post be shared with your
contacts and followers, but interested people will also be able to find your
content via a search on LinkedIn or other search engines.
4. Engage with Visitors to Your Profile
As you become more active with on LinkedIn,
you’ll find more people visiting your profile. You should be checking your
profile on a regular basis to see who has viewed it and reach out to them and
try to connect.
At the very least you need to be communicating
with those people who are relevant to your industry and who fall in line with
your target audience.
5. Sign up for Writing Jobs Alerts
You can use LinkedIn to search and apply for
job opportunities posted by companies and recruiters, based on a keyword,
title, or location.
If you’re actively looking for writing jobs or
gigs, you can search for new jobs on
LinkedIn or sign up for LinkedIn’s Job Alerts to
receive email alerts for new jobs posted on LinkedIn that match your search
criteria.
LinkedIn’s Easy Apply function makes it
quick and simple to apply for jobs with a few clicks. If you don't want to
apply for a job immediately, you can save it by clicking "Save" above
the job description and come back to it later.
These are just some of the ways your business
can start to get more clients and writing gigs through LinkedIn. Consider
getting a LinkedIn Premium account so you can connect to more potential clients
and send InMail.
Download a Free eBook on How To Create a
Killer LinkedIn Profile. Learn how to optimize your LinkedIn
profile and leverage LinkedIn for career and business success.
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